The Origin of Joii

Our name, Joii, is rooted in Zhuoyi, the Chinese philosophy of clarity, singularity of purpose, and the pursuit of excellence in the ordinary. It is also a reflection of Zen principles, embracing mindfulness, balance, and understated elegance. At the same time, Joii evokes “joy”—the joy of life, the quiet magic in the everyday, and the artistry of well-crafted spaces.
At Joii Design, we craft furniture that brings joy, harmony, and purpose into your home. Inspired by the philosophy of Zhuoyi (卓艺) and the serenity of Zen, our approach finds beauty in simplicity and meaning in the everyday. We merge timeless traditions with modern innovation, ensuring that each piece transforms your space with both style and intention.

Our Style: Japandi Elegance

At Joii Design, we specialize in Japandi furniture—a refined fusion of Japanese minimalism and Scandinavian comfort. This style balances organic materials, clean lines, and a natural color palette to create serene, functional, and sophisticated interiors. Every piece is designed to cultivate a sense of peace and balance in your home.

Our philosophy

Integrity in Design – We are dedicated to crafting Japandi furniture that is both aesthetically stunning and ethically sound. Integrity is at the core of everything we do, from sustainable materials to transparent communication.

Sincerity in Craftsmanship – Every piece is a blend of artistry and functionality, created with deep respect for materials and tradition.

Joy in Creation – We believe furnishing your home should be a meaningful, joyful journey. Each piece is designed to bring warmth, inspiration, and harmony to your space.